On-premise sign research is the fundamental mission of the USSC Foundation. Since 1998, the USSCF has completed over twenty (20) studies and analyses focused solely on on-premise signs issues. At the core of this research has been an effort to define the necessary design characteristics of on-premise signs to promote and insure traffic safety. On-premise signs perform a critical role in the wayfinding system that drivers use to get from Point A to Point B, and signs that cannot function as intended, whether they be too low, or too small, or placed in a disadvantageous position, can compromise this very vital activity.